1. The argument is that people don't take the time to read things, they just expect to understand the whole situation from a title or picture. Society thinks that the Internet has the solution to every question and this suggests that the details are not important. People think that reading a whole article will be a waste of time because they could simply look up a modified version of what had happened on the web. Also they think that pictures and titles suggest more important information and tend to disregard the actual text. Society expects information to be handed to them with no effort on their part whatsoever and they just care about the main outcome, not the whole story.
2. The author uses hyperbole throughout the whole article when describing the "large block of uninterrupted text" and society's reactions to it. This technique helps the author advance the argument because it exaggerates his point perfectly. It is also ironic because the article itself was basically interrupted text. This article was confusing at first to understand, but once you read the whole article it all came together and you could interpret the meaning behind it, proving his point. Society should take the time to receive all of the facts and interpret the meaning for themselves instead of waiting on the media to tell them of the problem and then offer them their idea of the solution/reaction; clearly details matter.
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