SWA #13 Rhetorical Analysis #2

Both of these ads were in the October 2011 edition of Nylon Magazine.

1st ad: New fragrance for her and him from Calvin Klein called "One Shock"

The details written about the fragrance are written a font that looks to be "Tapewriter." This font is made up of squares and kind of looks like it would be in a video-game.  The ad pictures what looks like a group of teens or young adults out partying.  It features some light drawing (in yellow) which adds to the effect by making it look more interesting and fun.  The color scheme includes transparent lime green and a bright pink with some purple, blue, and black color as well.  The models appeal to be flirting, dancing, etc.  Some of them have their eyes open and some have them closed.  The creator of this ad was trying to appeal to the party scene of young adults, implying that the use of their fragrances will allow consumers to feel more attractive and will result in a fun night of partying or entertainment.  This ad culturally stereotypes young people by implying that all young people do is party.  At the same time, people could find interest in their product if they want to because they want to look like the people in the ad.    

2nd ad: Juicy Couture for their women's fragrance called "Viva La Juicy"

The name of the fragrance, "Viva La Juicy" is written in what might be their own original font.  It kind of looks like someone wrote it with nail polish or a paint brush.  The font is also in pink which corresponds with the pink bow on the top of the bottle in the picture and contrasts with the neutral colors in the rest of the ad.  The brand name is written in "Old English CE," a font that looks old-fashioned like a fancy title in a newspaper.  The model is dressed in a skimpy black outfit made out of and is sitting down against an off-white wall.  She is staring at the audience and is holding up the product as to sell it directly.  This product would appeal to young women in their late teens and early 20s.  This ad is implying that if women use their fragrance that they will be attractive.  This ad culturally stereotypes women into thinking that they need this product in order to be sexy or beautiful or appealing to men.  In another perspective it could be suggesting that by using this product, others might find you as attractive as the woman in the picture when they smell it on you.