SWA #15 Fear Factories

He starts out by informing us that he has written a book this particular issue.  Then he goes on by introducing the subject.  He says, "industrial livestock farming is among a whole range of animal-welfare concerns that extends from canned trophy-hunting to whaling to product testing on animals to all sorts of more obscure enterprises like the exotic-animal trade and the factory farming of bears in China for bile believed to hold medicinal and aphrodisiac powers" (108).  He also says that it is our "responsibility to know" about what happens to the animals.  He then talks about the obligations towards the treatment of animals and says that this lets us feel "personally opposed to cruelty but unwilling to impose that view on others" (109).  Scully mentions the seriousness of the cruelty when he describes their environments.  He says, "they lie covered in their own urine and excrement, with broken legs from trying to escape or just to turn, covered with festering sores, tumors, ulcers, lesions" (113).  He tries to appeal to his audience with a strong pathos by offering information to make us think and to disturb us in order make us feel sympathetic.  He organizes the article by slowly intensifying each claim until the conclusion.  He continues by telling us about how they have been "tampering with genes" for future cloning of animals.  Everything just makes the audience more and more concerned with the present and the future.  He finally concludes by personally appealing to the audience by saying, "and when human beings cannot do something humanely, without degrading both the creatures and ourselves, then we should not do it at all" (118).  This is a perfect conclusion because this is the statement that he wants to stick with the reader when they finish.  It sums up his whole point in one simple sentence and hopefully reaches out to the audience in order to start a reaction for a better system of the treatment of innocent creatures.